Ford launches made-for-India compact
The Detroit News
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Ford Motor Co. launched its first made-for-India compact car today, as the U.S. automaker continues its push into fast-growing Asian markets.
The four-door Figo, Italian for "cool," is the Dearborn-based automaker's first car designed -- and priced -- for the mass Indian market.
"Come heat, come dust, come monsoon rains or Delhi traffic, the Figo was born and bred for India," said Michael Boneham, president and managing director of Ford India.
As the global auto industry suffers, India has been enjoying an auto boom. An economic rebound, rising incomes and pent-up demand drove car sales to 1,370,659 vehicles from April to February, 25 percent more than during the same period the previous year.
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